Superior Double Room
- 1 King-size bed
- Shower
- Heating
- Bathtub
- Air conditioning
Hotel · Florence · Tuscany
Hotel Rosso23 - Wtb Hotels
A 4-star stay on Piazza Santa Maria Novella, steps from the Arno and the train station.
- Central Florence location
- Private parking available
- Breakfast included
8.8
Great
2077 reviews
Booking.com 8.8 · 2077 reviews
About
Hotel Rosso23 - Wtb Hotels
Hotel Rosso23 - Wtb Hotels sits on Piazza Santa Maria Novella, a short walk from the Arno river. With 42 rooms, this 4-star property offers a base for exploring Florence on foot. The hotel provides a private parking lot nearby, which is a rare convenience in the city center.
Guests consistently highlight the location, the cleanliness of the rooms, and the breakfast. The staff receive frequent praise for their helpfulness. The hotel also welcomes pets and offers amenities like valet parking, a paid airport shuttle, and a bar/lounge area.
- Non-smoking rooms
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Pets allowed
In brief
What works, what to weigh
+
Strengths
4 reasons to book- Central location — On Piazza Santa Maria Novella, a short walk from the Arno and the main train station. Guests say you can walk to most attractions.
- Clean and spacious rooms — Reviewers frequently use words like 'exceptionally clean' and 'spacious.'
- Praised breakfast — Multiple guests call the breakfast 'marvellous' or 'delicious.'
- Friendly and helpful staff — Several reviews highlight the reception staff, including one named Carolena.
–
Worth weighing
3 to weigh- Rooms can be small — One review mentions 'lovely little' rooms, and the budget categories suggest compact spaces.
- Potential noise from the square — Overlooking a busy piazza may bring street noise, though no specific complaint appears in reviews.
- Breakfast is typical for Italy — One guest notes it's 'good (for Italy),' which may not meet expectations for a full English or American spread.
01 — Rooms
Rooms & rates
High season: summer dates usually book out a few weeks ahead.
Economy Double Room
- 1 Double bed
- Shower
- Heating
- Air conditioning
Classic Double Room
- 1 King-size bed
- Shower
- Heating
- Air conditioning
Single Room
- 1 Single bed
- Shower
- Heating
- Air conditioning
Triple Room
- 1 King-size bed
- Shower
- Heating
- Air conditioning
Superior Double Room City View
- 1 King-size bed
- Shower
- Heating
- Air conditioning
02 — Amenities
Services & amenities
Everything included at this stay — the facilities and essentials, at a glance.
General
- 24-hour reception
- Lift
- Non-smoking rooms
- Rooms/ Facilities for disabled
- Safe deposit box
- Wi-Fi
Dining
- Bar/ Lounge area
- Snack bar
- Welcome drink
- Happy hour
Parking & Transport
- Parking
- Valet parking
- Paid airport shuttle
Room Amenities
- Air conditioning
- Heating
- Mini-bar
- Electric kettle
- Flat-screen TV
- Cots
Services
- Room service
- Pets allowed
Photos
Gallery
03 — Reviews
What guests say
Recent verified reviews from guests who stayed here.
Guest-rated 8.8/10 from 2,077 reviews
Booking.com · 8.8 · 2077 reviews
8.8Verified guest“Exceptionally clean budget rooms with a balcony and a view over Piazza Santa Maria Novella, plus all the amenities. Marvellous breakfast with plenty of food and beverages. Marvellous and fab location right next to cafeterias and eateries.”
8.8Verified guest“The room is reasonably priced.”
8.8Verified guest“Nicely designed hotel overall, with exceptional service and a perfect location in many areas. The rooms are lovely and small with a view, so guests have essentials. The employees are all knowledgeable.”
8.8Verified guest“Quaint and clean hotel with extremely polite staff at the reception desk. Favourable and amazing location, just walking distance from a 15th-century Renaissance mansion.”
8.8Verified guest“Great breakfast.”
8.8Verified guest“Excellent location, good (for Italy) breakfast.”
04 — Location
Getting around Florence
The property sits in Florence.
Around the hotel: The hotel is on Piazza Santa Maria Novella, within walking distance of the Arno and many attractions. The main train station is a short walk away, making it convenient for arrivals and day trips.
Piazza Santa Maria Novella 21, Florence, Tuscany, 50123, Italy
05 — Good to know
Policies & conditions
Hotel details are shown for reference. Final rate terms are confirmed on the partner’s site at booking.
- Check-in
- From 14:00-23:59
- Check-out
- By 12:00
- Cancellation
- Free cancellation on many rates — terms on booking page
- Payment
- Pay-at-hotel available on many rates; final terms at booking
- Pets
- Allowed
- Property
- 42 rooms
06 — Questions
Frequently asked
What are the check-in and check-out times?
Check-in is from 14:00 to 23:59, and check-out is by 12:00.
Is parking available at the hotel?
Yes, the hotel offers a private parking lot nearby. Valet parking is also available.
Does the hotel offer airport transfers?
Yes, a paid airport shuttle is available.
Are pets allowed at the hotel?
Yes, pets are allowed.
Is the hotel accessible for guests with disabilities?
Yes, the hotel has rooms and facilities for disabled guests, and there is a lift.
Are there family-friendly amenities?
Cots are available, and there is a triple room option. The hotel also offers a welcome drink and happy hour.
The bottom line
A reliable, well-located choice for Florence, offering cleanliness, a solid breakfast, and helpful staff. Best for travellers who prioritise location and ease over luxury space.
8.8Our take, based on guest reviews and hotel features.
Ready to book Hotel Rosso23 - Wtb Hotels?
Tap through and we’ll open our booking partner’s site, with live prices and availability for your exact dates.
No payment on this site — you complete the booking on our partner’s site.